Threads of Social Theory in Facebook

Does the obscenely large amount of fans or supporters of the multitude Facebook groups, which typically feature the most banal human urges, suggest a shifting societal phenomena where the individual seeks to validate his or her latent psychological desires through attempting to identify with an online community of "similar" individuals instead of accepting that certain desires or behaviors are the manifestation of a progressive society, which is contrapuntally based on the principles of independence and individualism?

If you didn't get that, just keep joining your groups.